Vac Q Blending

Digital – Film – Programmatic – Photography – Instore

Blending without the air? There’s a device for that.

Breville’s R&D division spun up another appliance innovation with the ‘Vac Q’ super blending attachment – a device that draws air from the jug for an extra smooth blend creating smoother textures, brighter colours and richer flavours.

In a competitive space with many blender communications with little point of difference, Two Mad Cowboys launched the global Vac Q Blending campaign, with a hero bubble inspired VFX sequence that explored the product benefit in it’s simplicity. This cut-through intercept piece was complemented with a suite of additional content formats that showcased a brand new category range of compatible blenders in entertaining and educational ways.