Universal Music

Universal Music

A series of banging digital campaigns for Universal Music artists.

The Presets – Talk Like That campaign was a bold and inventive experiment in Australian marketing. Part treasure hunt, part chat utility, part creative outlet – Talk Like That enabled fans to chat via a central hub and display media with their stream forming subtitles of the music video itself and unlock exclusive merch at the same time.

Anjulie – Live was a virtual online concert with exclusive show times that activated at secret times during the day with clues leaked through social media channels.

Once inside the Anjulie theatre users could use a custom twitter feature enabling them to discuss/chat with other users whilst they watched the concert in real time.

Tame Impala – Inner Speaker was a rich interactive website that allowed users to explore the latest album via the bands pack artwork. The site turned the album artwork into a psychedelic canvas to interact and play with, allowing users to create their own custom album and save it out as a new iTunes album cover.