The Smoking Gun

Digital – Film – Programmatic – Photography – Instore

Dangerously delicious.

Not as dangerous as it sounds (and you won’t get arrested for owning one), The Smoking Gun is a food wood chip smoker that adds a finishing touch to foods like meat, fish, vegetables, sauces and cocktails by infusing them with natural smoke flavours.

Every revolutionary idea goes better with a manifesto, so we created a narrative built around a ‘SMOKE’ manifesto that brought to life the benefits of The Smoking Gun in a memorable way. Playful creative pieces explored the fun of experimenting with different smoky flavours, transforming cocktails, cheeses, popcorn and more, while recipes and content pieces showcased the versatility of The Smoking Gun.