Ideation, Creative Direction, Art Direction, Copywriting
Optus – Yes
Keeping the competition on their toes via the form of brave and engaging content was the flavour brought to Optus. From 80’s action hero Dolph Lundgren encouraging customers to switch, an April Fools piece about a new form of tech for dog-human communications,
a real-time State of Origin stunt that broke Optus’ twitter records or Australia’s fastest speed rapper introducing a new broadband offering were just some of the entertaining pieces of work produced for the brand.