L'Oreal Paris

The Insider

The Insider was a content-rich digital hub dedicated to L’Oréal Paris advocates and customers, taking them on a journey behind the scenes at LMFF through exclusive beauty and lifestyle content.

From interactive online fashion runway shows, how-to videos featuring renowned makeup artists, access behind-the-scenes, runway reports and exclusive interviews the Insider’s content was shared 27,000 times, generating over 2 million media impressions and recruited 34,000 new Facebook fans.