Johnson's Baby

No More Tears 50 Years

A unique rich media take-over that broke too many publisher rules to mention, but couldn’t be refused as a concept. To celebrate the 50th anniversary of Johnson’s Baby we took over Fairfax and News Limited properties and allowed users to literally wind back the news in an industry first.

Via a custom built M-rec banner, users could scroll back and forth through the decades to discover or re-live the headlines and news stories of yesteryear.