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Breville

The Naked Espresso

The Naked Espresso flipped the product demonstration format and generated $300,000+ of new sale leads in only four weeks. By lifting the lid on the machines technical prowess, The Naked Espresso installation broadcast its naked data live, serving up coffee enthusiasts a taste of its espresso making superiority.

As they sipped their fresh brew, they marveled at the data-driven one-of-a-kind artwork printed onto their espresso cup. The Naked Espresso has since popped up across the globe, been patented and featured in Google’s Art, Copy & Code at SXSW as one of the world’s most innovative ideas.