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Biotherm Homme

Man Points

To make men across Oz pay attention to Biotherm Homme’s men’s range, Man Points made skincare ‘Man up’. Through online content and a social game, a series of humorous, cheek squeezing questions set a challenge to blokes they couldn’t refuse… ‘How man are you?’.

The campaign saw cosmetic counters across Australia inundated with testosterone and with no other activity in the market Man Points increased sales by a fist pumping 17%.