Bambino

Digital – Film – Programmatic – Photography – Instore

It’s little but it packs a punch

Breville rolled out yet another machine in the espresso lineup – this time, the most compact full featured espresso machine yet. Unlike most compact machines in the market, the Bambino delivered true grind, pressure, temperature and microfoam milk texture – the ‘4 keys’ of cafe quality coffee.

To legitimise this benchmark in quality, TMC produced a campaign that spoke to the idea of being small in size yet big on taste. An intercept video pulls the user into a world of big coffee flavour with macro, sensory espresso textures. Our ‘lift off’ hype format hit a home run on the product story in an entertaining and educational way and demonstration, social and photographic assets were produced to facilitate a range of channels from Instagram to in-store.