The Barista Touch

Digital – Film – Programmatic – Photography – Instore

Barista in your kitchen

With an intuitive touch screen display, built-in grinder and automatic milk texturing, the
Barista Touch™ allows you to create café quality coffee at home with ease, all within a compact footprint.

We centred the creative around drawing comparisons between a barista going through the process of making a coffee in a cafe and a person making coffee at home using the Barista Touch in a few simple steps, producing a coffee that tastes just as good. These creative pieces were complemented with a suite of content assets that highlighted how easy it is to make barista-level coffee, all at your fingertips.

Barista Touch

Barista Touch