Founded by creative directors, Matt Sterne and Jarrad Collings – Two Mad Cowboys are a nimble, passionate team of digital marketing professionals who offer a lean, no-bullshit service to brands, startups and agencies.

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Iconic appliance manufacturer, Breville engaged TMC on a project to launch ‘The Smoking Gun’ in 2016. In a previous agency life, co-director Jarrad was the creative architect on the highly regarded experiential product demonstration, The Naked Espresso. After several global campaigns, Two Mad Cowboys continue a fledging partnership with the brand – acting as a key consultant across several category offerings.


Keeping the competition on their toes via the form of brave and engaging content was the flavour brought to Optus. From 80’s action hero Dolph Lundgren encouraging customers to switch, an April Fools piece about a dog and his phone, a real-time State of Origin stunt that broke Optus’ twitter records or the world’s fastest speed rapper introducing a new broadband offering were just some of the game changing pieces of work produced for the brand.


Peroni became the talking point at key fashion event sponsorships by allowing attendees to step into the world of Peroni, literally. Passaggio instantly transported fashionista’s into key stylish Italian locations with a combo of Peroni models for good measure. Smile, spin and rock some blue steel poses, attendees got to experience first hand how they would look in a iconic Peroni ad.


We were the creatives behind Pizza Hut’s Feed a friend – ‘The first Facebook gift you can eat’. This award winning social campaign was the first of it’s kind, allowing customers to share virtual slices with friends on Facebook in order to build their own virtual pizza to redeem a free one of their choice during their next order.


Inspired by the beautifully simple brand platform, ‘For Better Humans’ – the heartwarming and tear jerking Petbarn Puppy content campaign tapped into human truths and emotional themes, racking up more than 3 million views in a matter of weeks.


In another life, Matt played a Swedish furniture designer aka Alvar Karlsson in a recurring role as a furniture and sleep expert for IKEA. He also happens to do a mean Borat and is a sound effects fifth dan blackbelt – providing ample dose into all creative presentations.


To make men across Oz pay attention to Biotherm Homme’s men’s range, Man Points made skincare ‘Man up’. Through online content and a social game, a series of humorous, cheek squeezing questions set a challenge to blokes they couldn’t refuse… ‘How man are you?’. The campaign saw cosmetic counters across Australia inundated with testosterone and with no other activity in the market Man Points increased sales by a fist pumping 17%.


A collection of work we have tackled over the years.

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