In 2016 iconic appliance brand, Breville joined as Two Mad Cowboys foundation client. The partnership has since seen TMC take the strategic and creative lead across key product launches and category positioning projects, launching in key markets Australia, New Zealand, United Kingdom, United States, Canada, Germany and the Czech Republic. Each project utilising a blend of TV, online video, social media assets, destination platforms and retail communications.
Part of TMC’s point of difference is their startup division, Cowboys inc. which sets aside a portion of time in developing new products – both physical and digital. In 2017 the team launched a new social influencer educational platform called Crushfame, designed specifically for a new generation to chase their passions and get paid using social media. After international coverage and sales in with sales in more than 26 countries, TMC closed the Crushfame platform after a successful journey into the startup space.
Creative agency, VML called the Cowboys in to develop a creative approach to the future McDonald’s Monopoly platform in a competitive agency pitch. Their vision culminated in a mobile-first gaming experience, winning the pitch for the agency and helping catapult the launch to the most successful in McDonald’s history.
In another VML collaboration, the Cowboys were challenged with developing Microsoft’s digital transformation series – culminating in a number of storytelling spots that take a deep-dive into the role Microsoft plays. Their thoughtful campaign ‘Sadam’s Story’ for Windows 10, reveals the life of a determined blind man who has turned his disability into an ability.
The NRL wanted a digital activation for their iconic State of Origin series and again TMC worked closely with VML to develop an original idea. NRL Instabilia delivered a world first real-time sports auction as the game unfolded with key in game moments developed into instant memorabilia with the proceeds donated to NRL’s charity partner, Lifeline. TMC also developed a Facebook Messenger State of Origin Trivia Bot, allowing fans to pit themselves against the bot or another fan.
Tapping into the mindset and behaviours of automotive enthusiasts, Nulon’s ‘Born This Way’ is a gritty brand platform idea that positions the Australian Oil brand as the people’s champion. Separating the brand from the competition meant a direction that broke the rules and spoke to these modifiers and tinkerers in a like for like way – from a local brand that lives and breathes the lifestyle just like they do.
Keeping the competition on their toes via the form of brave and engaging content was the flavour brought to Optus. From 80’s action hero Dolph Lundgren encouraging customers to switch, an April Fools piece about a dog and his phone, a real-time State of Origin stunt that broke Optus’ twitter records or the world’s fastest speed rapper introducing a new broadband offering were just some of the game changing pieces of work produced for the brand.
Peroni became the talking point at key fashion event sponsorships by allowing attendees to step into the world of Peroni, literally. Passaggio instantly transported fashionista’s into key stylish Italian locations with a combo of Peroni models for good measure. Smile, spin and rock some blue steel poses, attendees got to experience first hand how they would look in a iconic Peroni ad.
We were the creatives behind Pizza Hut’s Feed a friend – ‘The first Facebook gift you can eat’. This award winning social campaign was the first of it’s kind, allowing customers to share virtual slices with friends on Facebook in order to build their own virtual pizza to redeem a free one of their choice during their next order.
Inspired by the beautifully simple brand platform, ‘For Better Humans’ – the heartwarming and tear jerking Petbarn Puppy content campaign tapped into human truths and emotional themes, racking up more than 3 million views in a matter of weeks.
Nimble campaigns, looming deadlines or an agency that hasn’t yet ‘cracked’ the brief. Save both time and money by going directly to the source.
We’ve advised many startups over the years and have recently worked on several extensive labs projects for various brands. We’ll help launch your idea into the stratosphere.
End to end conceptual and creative development for any type of digital, social, content or integrated brief from the subtle to the brave and innovative.